Passionate for technology, analytics, and digital marketing, I have been working in Marketing since 2011. Started with Analytics, I have worked in CRM, customer loyalty, Marketing data science, growth marketing and, currently, I am working in a U.S. startup called Thumbtack as Head of Marketing Analytics. I enjoy building a cross-functional team that uses data to plan accurately and grow rapidly by leveraging insights, forecasting, and predictive models to fuel sustainable growth. Prior to that, I worked at a Canadian online grocery company called Loblaw Digital as Director, Growth Insights and Analytics where I’ve built and led demand forecasting, response marketing, and customer insight functions from the ground up. I am based in Toronto Canada. Outside work, I like to travel and spend time outdoors whether that’s at the beach, camping with my wife and 2 sons, or skiing in the mountains.